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Proposal for Effective Firm´s Communication by means of Branding
Alexová, Veronika ; Kaňovská, Lucie (referee) ; Konečná, Zdeňka (advisor)
This bachelor´s thesis deals with principles, forming, measuring and increasing brand equity. It targets the marketing concept of the brand and underlines brand perception by end consumer. Its aim is to apply comprehensive knowledge of strategic brand management, carry out Red Bull case study, perform marketing research by question-form method and through interpretation of the results make a proposal for communication strategy.
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Development of Strategic Brand Development to Support Customer Loyalty
Šenková, Kateřina ; Schüller, David (referee) ; Zich, Robert (advisor)
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.
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Branding Company ZOOT a.s. Involved in Selling Fashion Online
Juhásová, Alexandra ; Andera, Nikola (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on branding e-shop ZOOT.cz and contains evaluation of branding strategy. The aim is building brand equity and competitiveness. The theoretical part is focused on interpretation of particular elements of branding strategy, internal branding and strategic brand management. Acording to ZOOT brand building strategy analysis, competitive comparison and marketing research I made improvement proposals pointing to building brand equity of ZOOT.cz and increase competitiveness.
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Marketing Mix and its Connection to a Company Brand
Pešlová, Veronika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the connection of the marketing mix with the brand of a company, namely Notino, s.r.o. According to theoretical knowledge and methodology, the market analysis, including the marketing mix, is carried out. There will also be a marketing survey on customer brand perception. On the basis of the theoretical and analytical part of the thesis, will be made a suggestion to support the brand development through the marketing mix.
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Development of Strategic Brand Development to Support Customer Loyalty
Šenková, Kateřina ; Schüller, David (referee) ; Zich, Robert (advisor)
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.
|
|
|
Marketing Mix and its Connection to a Company Brand
Pešlová, Veronika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the connection of the marketing mix with the brand of a company, namely Notino, s.r.o. According to theoretical knowledge and methodology, the market analysis, including the marketing mix, is carried out. There will also be a marketing survey on customer brand perception. On the basis of the theoretical and analytical part of the thesis, will be made a suggestion to support the brand development through the marketing mix.
|
|
|
Branding Company ZOOT a.s. Involved in Selling Fashion Online
Juhásová, Alexandra ; Andera, Nikola (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on branding e-shop ZOOT.cz and contains evaluation of branding strategy. The aim is building brand equity and competitiveness. The theoretical part is focused on interpretation of particular elements of branding strategy, internal branding and strategic brand management. Acording to ZOOT brand building strategy analysis, competitive comparison and marketing research I made improvement proposals pointing to building brand equity of ZOOT.cz and increase competitiveness.
|
|
|
Proposal for Effective Firm´s Communication by means of Branding
Alexová, Veronika ; Kaňovská, Lucie (referee) ; Konečná, Zdeňka (advisor)
This bachelor´s thesis deals with principles, forming, measuring and increasing brand equity. It targets the marketing concept of the brand and underlines brand perception by end consumer. Its aim is to apply comprehensive knowledge of strategic brand management, carry out Red Bull case study, perform marketing research by question-form method and through interpretation of the results make a proposal for communication strategy.
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